The Double Seventh Festival(also known as Chinese Saint Valentine's Day)has been a romantic traditional festival since our ancient times, now it is an important part of our country cultural heritage with ahistory of more than 3,000 years.
On June 18th, 2022,Jiangsu General Science Technology Co., Ltd (hereinafter referred to as "GS") (stock code: 601500) held the Double Seventh Festival Marketing Meeting on the theme ofTyres Keep Rolling Forward, Spread Love Along Travelin Wuxi, Jiangsu Province, which is also the ninth year that GS hold an exclusive event for the Double Seventh Festival since 2014.
GS helped to get back business, promote employment and resume economic production by the national linkage way, and brought multiple benefits to dealers and users all over the country by the combination of online and offline marketing ways.
Cheng Jinyuan, General Manager of GS, said that we should not only empower dealers with real discounts, but also develop good products to win the trust of end users, and focus on technological innovation to ensure that every tire is a high-quality product through systematic quality control.
Five new tires were debuted at the conference, respectively XR100, XR201, XR290Y, XR582 and XR682, the related professionals gave in-depth explanations on these new tires from technical application and core elements of tire use.
The new tires outstanding advantages made the thousands of dealers have a high interest andpurchase enthusiasm, which also made the atmosphere of conferencelively!
The new generation of XR290Y adopts the unique Eucommia Rubber tread compound technology, which provide tires with better tire wear resistance, high mileage and high durability.
The application of multi-angle winding technology brings a more comfortable tire usage experience, which also win the user heart by its outstanding performance.
The green fuel-saving tires XR100 and XR201 are more indispensable for drivers facing today's high fuel prices situation, meanwhile their braking distance is effectively shortened to make product safety performancebetter.
High-load capacity tires XR582 and XR682 have already passed the road test of Hebei, Sichuan, Chongqing and Tibet, their high-quality wear resistance, gnawing resistance and load bearing performance have been widely recognized by truck users.
At the same time, online live broadcasts were also extremely popular, tens of thousands people watched the live broadcast, and there were too many commentsleft, like "The GS tire quality is excellent", "I have been selling CELIMO tires for more than ten years, my customers feedback that these tires have a good wear-resistant quality", "CELIMO tires are wear-resistant and has a long service life, CTM tires also have good quality"
We felt the popularity of this time The Thousands People Conference only by customer comments, the online lucky draw activity pushed the conference to a new level again!
In addition to the online live broadcast and product innovation, GS has been making full efforts in marketing empowerment.
Liu Jianlong, General Manager of GS Business Unit, officially announced promotion policies of this year Double Seventh Festival Marketing Season, in addition to multiple benefits such as special product discounts and gift distribution, GS also cooperated with Luzhou Laojiao Co., ltd. to launch a special "Thanksgiving Baijiu" as a customer benefit
The real multiple discounts made the tire purchasing process more exciting, distributors all over the country actively participated in the snap-up activities.
There were cheers at themeeting, with the multiple rounds of interaction between the channel dealers and the host, GS high-quality tires were quickly sold out.
High-quality products are powerful guarantee for marketing empowerment, GS forms the overall advantage of products and channels topromotethe information management of end customers by improving the layout of the industrial chain,andalso helps dealer partners to quickly seize the market by network chaining and service branding.
Now the Double Seventh Festival Marketing Season is in full swing across the country, you can go to the store or consult local dealers and surprises about activity policies, more surprises are waiting for you!
In the future, GS will continue to adhere to the mission of "We do each tyre premium", and willalso continue to make full use of the advantages of innovative technology, quality management and brand culture features to lead Chinese national tires to a stable, long-term and high quality development.
